The Web Store shares a common database with the POS and Cloud Admin. This ensures a seamless customer experience no matter what channel your customer uses to do business with you, especially when they shop from multiple channels. Inventory stock levels are always accurately reflected since you never have to sync balances between separate ERP and Web Store systems.

Fulfillment and Financial Reporting are also optimized as the Web Store looks and feels like just another Sales Outlet to the back end users in the Warehouse and Accounting. The Web Store also acts as the customer self-service portal into your business and the information from the Web Store is tied directly into your outbound marketing efforts.